What we do.
At Magic Bullet, we create technology solutions and content that strives to deliver on the promise of digital healthcare. Working with stakeholders in technology, health and the voluntary sectors, our projects put people at the very centre of the journey.
Our focused development team creates mobile platforms that deliver meaningful change to patients and clinicians alike. And our content creation team has a proven track record in delivering compelling work in healthcare communications – from patient information films to clinical training aids.
Cystic Fibrosis (CF) is an inherited condition which affects around 11,000 people in the UK and around 80,000 people across the globe. Project Breathe is a unique collaboration between Magic Bullet, The Cystic Fibrosis Trust, Royal Papworth Hospital, The University of Cambridge, Microsoft and Microsoft Research, aimed at improving the quality of life of CF patients.
In its early stages, the project seeks to empower patients to take control of their illness via smart device self-monitoring. Virtual clinics with multi-disciplinary healthcare teams should offer further benefits, by reducing the number of unnecessary hospital visits.
‘A few years ago, I had to give up work. Sometimes I’d like to have a purpose again…feel that I’ve achieved something. There is a chance now with Project Breathe, that maybe in a few years time I could get back to being me again.’
- Sammie Read, CF Patient
‘We hope that this project will empower people with CF to take control of their health and live better more fulfilled lives, without wasting it in hospital when they don’t need to be there.’
- Prof. Andres Floto, University of Cambridge
‘We want to get something tangible into the hands of everyone with CF, which brings both meaningful change to them on a daily basis, as well as improves outcomes.’
- Kirsty Hill, Magic Bullet Ltd.
‘My vision for Project Breathe is about truly reducing the burden of care on patients with a specific condition – in this case cystic fibrosis. But doing that in a way that’s sustainable and that can actually be operationalized in our healthcare ecosystem.’
- Giri Tharmananthar, Microsoft Digital