Who we are.

A small team with big ambition, we’re a social enterprise on a mission to positively disrupt healthcare for people with Cystic Fibrosis; improving quality of life and putting people at the centre of the journey.

Our sense of responsibility to the wider CF community informs and guides our work. So while we’re all about creating impact, we try to do so in an ethical and empathetic manner.

What we do.

At Magic Bullet, we create technology solutions that strive to deliver on the promise of digital healthcare. Working closely with stakeholders in technology, health and the voluntary sectors, we put people at the very centre of the journey.

By engaging with the challenges, listening to feedback and deploying agile development methodologies, our focused team creates applications that deliver meaningful change to patients and clinicians alike.

Project Breathe.

Cystic Fibrosis (CF) is an inherited condition which affects around 10,500 people in the UK and around 80,000 people across the globe. Project Breathe is a unique collaboration between Magic Bullet, The Cystic Fibrosis Trust, Royal Papworth Hospital, The University of Cambridge, Microsoft and Microsoft Research, aimed at improving the quality of life for people with CF.

In its early stages, the project seeks to empower people with CF to take control of their health via smart device self-monitoring with the Breathe Remote Monitor App. Data informed virtual clinics with multi-disciplinary healthcare teams supported by the Breathe Remote Monitor Care Portal should offer further benefits, by reducing the number of unnecessary routine hospital visits.

Discover Breathe Remote Monitor

Meet our team.

Discover a little more about the people behind the software.

David Hill

David is a solution architect at Microsoft, though as a co-founder of Magic Bullet Ltd, he still finds time to lend his considerable experience in creating great software to Project Breathe. Most notably, his specialisms are in mobile app development and business analysis tools. As well as having run his own software consultancy, he’s delivered projects for countless blue-chip clients, working with a variety of software platforms along the way.

His enthusiasm for mathematics, science and engineering also fuels his interests outside work. YouTube is a richer place for the many family Lego-build timelapse videos he’s directed; though more generally, he’s known as a bit of a film-buff.

Famously, Dave has a distinct fondness for Chinese cuisine.

Kirsty Hill

Kirsty is the managing director of Magic Bullet Ltd. She leads the team responsible for delivering the technical solution for the Project Breathe clinical evaluation. Prior to joining Project Breathe, she ran a successful video production business, creating communications for a number of NHS trusts.

As the parent of a teenager with Cystic Fibrosis, Kirsty is obviously passionate about making a difference for people living with CF. But her broader enthusiasm for all things health-related has seen her take on a number of volunteer roles within her local healthcare trust at The Royal Berkshire Hospital and the CF Trust.

Outside work, Kirsty is a busy mum with a flair for food, a developing enthusiasm for tennis and a dogged commitment to running.


Phil Hopkins

Phil is the delivery lead for Project Breathe, driving software quality through rigorous QA and review and bringing a keen eye to user experience and an energetic and focused approach to problem-solving.

A former DJ, educator and film director, his involvement with Project Breathe marks something of a return to the software industry, having started his professional life at Microsoft where he worked in roles ranging from programme management to software engineering. He also enjoyed a short stint in the music industry, before setting up his own media production company working on campaigns for clients such as BT, Siemens and Weight Watchers.

Phil is a keen runner, who still just about manages to play 7-a-side football once a week.