Privacy Policy

Effective date: 6th May 2020

Magic Bullet Ltd (“us”, “we”, or “our”) operates the Project Breathe mobile application (the “Service”).  This page informs you of our policies regarding the collection, use, and disclosure of data when you use our Service.  We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Usage Data:

While using our Service, we do not ask you to provide us with any personally identifiable information that can be used to contact or identify you (“Personal Data”).  All data we do collect is anonymised.  This includes, but is not limited to: Spirometry, Oximetry, Heart Rate, Activity, Sleep, Weight, Temperature and self-reported measures of Wellness, Coughing, Haemoptysis and medication interventions.

Use of Data:

Project Breathe uses the collected data for various purposes:

  • To provide and maintain the Service
  • To allow you to share your data with your clinical team
  • To provide, with additional consent, anonymised data to data scientists for research and ongoing service improvement
  • To provide analysis or valuable information so that we can improve and commercialise the Service
  • To detect, prevent and address technical issues

Transfer and Security Of Data:

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to transfer of data.  Magic Bullet will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.  We use a combination of technical, administrative, and physical controls to maintain the security of your data.  Microsoft Azure implements the transmission integrity and confidentiality control by ensuring that cryptography is implemented through a hybrid model.

Our cloud infrastructure (which includes all hardware, software, networks and the physical data centres that house it all) are within the UK or European Economic Area (EEA), locations deemed adequate by the European Commission.

Disclosure of Data:

Magic Bullet may disclose your anonymised data in the good faith belief that such action is necessary to:

– To comply with a legal obligation
– To protect and defend the rights or property of Magic Bullet Ltd
– To prevent or investigate possible wrongdoing in connection with the Service
– To protect the personal safety of users of the Service or the public
– To protect against legal liability

Deletion of your account:

If you choose to delete your account, it may take up to 30 days to delete all of your information.

Links to other sites:

Our Service contains links to other sites that are not operated by us. If you click on a third party link, e.g Fitbit you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.  We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy:

Our Service does not address anyone under the age of 18 (“Children”).  We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy:

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.  You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us:

If you have any questions about this Privacy Policy, please contact us by emailing